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Key Results
The Challenge
Karakal, a well-established GAA brand in the Irish market, had traditionally relied on retail partners to distribute its products nationwide. In 2016, the brand launched its direct-to-consumer (D2C) sales channel. However, with no digital strategy, an outdated website, and limited marketing efforts, sales eventually plateaued. The challenge was to revitalize the brand by connecting with both existing and new audiences, encouraging them to shop directly online.
Karakal Ireland
Karakal Ireland is one of the country’s leading GAA and racket sports brands, firmly established in the Irish market. Known for Ireland's No.1 best-selling hurling and camogie grip, Karakal products are stocked in major retailers and independent stores nationwide. Trusted by athletes and sports enthusiasts alike, Karakal delivers high-quality, innovative gear that stands out in the world of Irish sport.
Services Used
Sales
+267%
Orders
+155%
Order Value
+16%
The Solution
We redeveloped the existing Shopify store and improved on site UX. Alongside developing the website we Carried out extensive keyword analysis and target market research. We developed and implemented an organic SEO strategy as well as paid campaigns across google search and display network & Instagram and Facebook. Over the weeks that followed we grow and organic mailing list of 2,000+ customers which was used for marketing communications and campaign retargeting efforts. As a result of this Karakal generated a 267% increase in sales.
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